At G2 Worldwide (formerly GREY Interactive) we pitched Bausch & Lomb's eye care business, concentrating on Soothe Eye drops. We, unfortunately, didn't win the business, but I thought the final product that came out was still pretty damn good. With the web // mobile work we tried to re-invigorate the brand with a fully interactive website inlcuding full screen video and social media tie ins. I event went as far as to develop a game that was sponsored by Soothe. It's where you throw your old eye drops into the garbage can, now that you've obviously started using the superior product, Soothe. You got to the why of the dry.